PORTFOLIO

Here’s a sampling of my proudest work as a marketer and leader at some of the world’s most exciting technology companies.

As Head of Go to Market, I managed the cross-functional Brand, Product Marketing + Content team that announced our new AI Designer, GUS, to the world. I also served as de facto PR team, landing coverage in Tech Crunch.

Results: Users of the new feature are 60% more likely to convert to paying subscribers; ~15% of sites published 8 weeks post-launch use new feature

As Head of Marketing + Brand, I managed the Brand visionaries that brought our updated brand identity to life via our ‘Hello World’ campaign, and steward its ongoing application as we differentiate from legacy website builders.

Results: We have not yet taken measures to quantify impact, though qualitative feedback indicated we continue to gain share of Gen Z website creators.

As Head of Core Marketing, I managed a multi-disciplinary marketing team + partnered with Brand + Product teams to ship a multi-channel launch of Coda 3.0, which featured a brand new Editor, Packs Gallery, and monetization programs.

Results: 10s of thousands of users testing new features 1 month post launch; +50pp NPS growth in target segments; 35% increase in leads.

Quarterbacked Coda’s first-ever virtual event across marketing, product, executive comms, and external speakers. Announced Betas of upcoming core feature launches, and drove signup + participation among top logos.

Results: 2x Attendance Goal reached; Event rating 94% favorable by attendees; Beta recruitment goals exceeded within 1 week post-event.

Concepted, developed content + launched Coda’s first vertical landing pages. Co-generated plug-and-play template with brand team, solicited first party quotes/reviews, and curated templates + use cases.

Results: Admittedly, traffic was not stellar at first. The team has since consolidated and uses as equal parts merchandizing + enablement.

Led Beta + Launch of new Instagram account type, The Creator Account. Refined target, partnered in UX research, developed narrative + messaging, and quarterbacked outbound motions across press, partnerships, in-app messaging, an downed properties.

Results: Exceeded adoption goals a full fiscal quarter ahead of schedule; content generation from target audience +XX%.

Launched platform-wide Stories About You feature, drawing upon insights from Creator archetype/persona.

Results: Feature viewed by over 65% of eligible users within initial weeks of launch; soft qualitative increases in favorability of IG stories.

Quarterbacked expansion of Google Preferred (now Google Select) YouTube ads products beyond the US. Key efforts included quant/qual analysis of market viability, product capability improvements, and accommodation of legal/governance concerns.

Results: Launched to UK, Canada, Australia and other geos with >50% STR completed via upfront sales.

Note: Explainer videos launched after my work on the project. I do not claim credit for these assets. Shared so as to provide context on product.

As Product Specialist, I served as the sales enablement lead for the update to YouTube’s now ubiquitous channel layout. I co-developed go-to-market messaging with PMM + Sales Leadership, and deployed training + collateral to 10s of thousands of Sales Googlers.

Results: Over 10k Googlers in 30+ countries viewed training materials; migration completed with minimal customer friction.

In a 20% role, participated in sales enablement for mid-market ad sales segment to support the launch of skippable video ads. Developed + delivered collateral for lighthouse clients + agencies to onboard onto product.

Results: Google reclaimed #1 US digital display ad revenue position 1 year post-launch.

Note: Explainer videos launched after my work on the project. I do not claim credit for these assets. Shared so as to provide context on product.

Let’s work together!

I’m happy to connect via email or LinkedIn.